I Just Flipped the Switch

About

I Just Flipped the Switch is a selfie video trend in which participants lipsync to the song "Nonstop" by recording artist and rapper Drake. Generally, participants film the video in front of a bathroom mirror, flipping a light switch when the lyric "I just flipped a switch" is uttered. As the lyric plays, the screen goes black, and when the lights return, the participant's appearance has changed for humorous effect, similar to Karma Is a Bitch and Why Do Good Girls Like Bad Guys?. These videos are usually hashtagged "#FlipTheSwitch."

Origin

On July 27th, 2018, the song "Nonstop" by Drake was released on Apple Music. ^[1]

Look, I just flipped a switch (flipped, flipped)
I don't know nobody else that's doin' this
Bodies start to drop, ayy (hit the floor)
Now they wanna know me since I hit the top, ayy

Spread

The earliest available videos featuring the challenge were uploaded on November 30th, 2018 to the lipsync application TikTok. That day, user @erinfiner^[2] posted a video that has received more than 156,000 views (shown below, left. Additionally, @marcoesparza_^[3] posted a version that has received more than 277,000 views (shown below, right).

The following day, YouTuber posted a compilation of TikTok videos that received more than 64,000 views. That day, YouTuber MED King also published a compilation (shown below).

Elizabeth Warren Video

On March 8th, 2020, moments after appearing on Saturday Night Live, the official Twitter account for the show posted a video of Senator Elizabeth Warren and SNL cast member Kate McKinnon participated in the challenge. The post went viral, receiving more than 859,000 like and 167,000 retweets in less than three days (shown below).

𝗙𝗹𝗶𝗽𝗽𝗲𝗱 𝘁𝗵𝗲 𝘀𝘄𝗶𝘁𝗰𝗵. pic.twitter.com/t8qHcGRUhY

— Saturday Night Live – SNL (@nbcsnl) March 8, 2020

Various Examples

Search Interest

External References