Looking into the numbers behind the 21st-century online celebrity to see which high-profile individuals have racked up the most meme and internet virality over the years.

In this Insights piece, we take a look at the biggest fandoms across the internet and explain how the memes, trends and other viral phenomena they create impact the world of entertainment.

Barbie and Oppenheimer are smash hits at the box office and they have the Barbenheimer meme to thank for some of that. Here's how memes and social media trends surrounding the two films affected their success.

Memes and movies — the best combo since hard drugs and apex predators. Here's a breakdown of the secret sauce and internet history behind Cocaine Bear's viral success.

The way TikTok users interact with memes can provide interesting insight into how the platform's trends spread online. In our latest case study, we take a look at three of the year's biggest TikToks to analyze the way user interaction shaped them.

From the rise of TikTok to the Boomerification of Facebook, our data tells many important stories. We take a look back at the history of meme origins from the last decade-plus to infer how the internet and its culture have evolved.

Reflecting on the last two months since the start of the conflict, this report presents the major memes, trends and viral discussions of the war in Ukraine and its tremendous effect on the internet.

Pulling data from Know Your Meme's vast database and team of internet culture experts, KYM Insights has dropped its 2021 wrap-up on all of last year's biggest viral moments and trends you should know about.

The last two weeks have been dominated by the story of the GameStop short squeeze, so we look into some data behind it all to see just how significant the event has been, as well as how people feel about it.

From Nobody: tweets to snowclone formats such as X Stays On During Sex, there is a group of memes that are too lackluster to be considered "proper" formats – but they serve an important purpose in the meme meta.